Choosing Clients with Philip Morgan

How do you decide which clients to go after? Author of the Positioning Manual stops by for a deep dive.

How do you figure out which clients to go after?

Can you choose to target better clients and improve your business forever? Yes! 

In this episode Philip Morgan and I talk about the exact step-by-step strategy Philip recommends to narrow in on your ideal client and choose a specialization.

He's helped dozens of designers, coders, and other freelancers become high-value consultants by specializing and we talked about how. 

For curious

  • Philip is the author of the Positioning Manual
  • Philip wrote an excellent (and free) follow-up course to our conversation.
  • Philip and I are in a small mastermind group where we talk about our businesses.

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